{"id":1151,"date":"2018-02-11T10:27:13","date_gmt":"2018-02-11T10:27:13","guid":{"rendered":"https:\/\/archilaabogados.com\/?p=1245"},"modified":"2022-05-27T05:55:27","modified_gmt":"2022-05-27T05:55:27","slug":"que-ha-pasado-con-el-pum","status":"publish","type":"post","link":"https:\/\/archilaabogados.com\/en\/2018\/02\/11\/que-ha-pasado-con-el-pum\/","title":{"rendered":"\u00bfQu\u00e9 ha pasado con el PUM?"},"content":{"rendered":"<p><strong>Bogot\u00e1. 27\/01\/2018.<\/strong><br \/>\n<strong>Art\u00edculo escrito por el Dr. Emilio Jos\u00e9 Archila<\/strong><\/p>\n<p>El PUM es la indicaci\u00f3n de la relaci\u00f3n precio-unidad de medida de los productos que se ofrecen al p\u00fablico, ya sea en g\u00f3ndolas, estantes o anaqueles. En otras palabras, el PUM le indica cu\u00e1nto vale cada kilogramo, gramo, litro, mililitro, metro o cent\u00edmetro del producto que le est\u00e1n ofreciendo.<\/p>\n<p>De esta manera, el PUM pretende convertirse en la principal herramienta del consumidor a la hora de comprar, al permitirle conocer y comparar los precios de productos semejantes y as\u00ed lograr identificar el que le resulte m\u00e1s conveniente entre las distintas opciones disponibles en el mercado.<\/p>\n<p>Tenga en cuenta que mediante el decreto 4886 de 2011, se facult\u00f3 a la Superintendencia de Industria y Comercio a velar entre otras, por la observancia de las disposiciones sobre protecci\u00f3n al consumidor y a impartir instrucciones en la materia. Entre los aspectos m\u00e1s relevantes a ser desarrollados por la SIC, se encuentra el de definir la forma como los empresarios deben comunicar los precios al p\u00fablico, lo que implica la obligaci\u00f3n de indicar el PUM.<\/p>\n<p>As\u00ed las cosas, a trav\u00e9s de la Circular \u00danica de la Entidad, la SIC regul\u00f3 las obligaciones a cargo de productores y comercializadores con respecto al PUM. Dicha reglamentaci\u00f3n fue recientemente modificada por la circular externa No. 007 de 2017, buscando garantizar el derecho de los consumidores a la informaci\u00f3n con el objetivo de que puedan realizar una compra consciente y bien fundada.<\/p>\n<p>Aunque la referida Circular entrar\u00e1 en vigencia a mitades de este a\u00f1o, desde ya es posible visualizar los cambios m\u00e1s importantes que introducir\u00e1 y sus posibles implicaciones en el comercio. En primer lugar, ampli\u00f3 el \u00e1mbito de aplicaci\u00f3n de la norma pues antes de la expedici\u00f3n de la Circular 007, \u00fanicamente se obligaba a los grandes almacenes, entendi\u00e9ndose por aquellos los establecimientos de comercio que venden bienes de consumo al detal y cuyos ingresos superaran los 3.000 salarios m\u00ednimos legales mensuales vigentes tales como hipermercados, almacenes de cadena o por departamentos a indicar el PUM. Ahora, la norma cobija a cualquier establecimiento que pueda considerarse como \u201calmac\u00e9n de autoservicio\u201d, que son aquellos en los que el consumidor puede acceder directamente a todos o algunos de los productos dispuestos en g\u00f3ndolas o anaqueles.<\/p>\n<p>Otro cambio importante, se concreta en la obligaci\u00f3n que se impuso al empresario de indicar el PUM en toda la publicidad escrita y en medios electr\u00f3nicos en los que se mencione el precio de los productos. Este cambio, sin duda, impactar\u00e1 profundamente las decisiones de compra de los consumidores colombianos toda vez que abre la posibilidad, no solo de comparar entre productos semejantes de un mismo almac\u00e9n, sino entre productos semejantes ofrecidos por diferentes almacenes. En ultimas, le da m\u00e1s herramientas al consumidor para que realice una compra consciente e informada.<\/p>\n<p>Por \u00faltimo, la SIC introdujo la obligaci\u00f3n para el empresario de informar permanentemente al consumidor sobre el PUM, raz\u00f3n por la cual impone a los almacenes de autoservicio la obligaci\u00f3n de poner en cada lineal de productos un aviso con unas dimensiones y colores espec\u00edficos, en donde se utilice la expresi\u00f3n \u201cpare y compare\u201d. Esto, con el fin de que el comprador se familiarice con este sistema informativo.<\/p>\n<p>En definitiva, es innegable que la SIC ha puesto en marcha planes concretos para avanzar en la cultura y utilizaci\u00f3n del PUM, y con toda la raz\u00f3n, pues se trata de un tema que nos afecta a todos, ya que como lo manifest\u00f3 John F. Kennedy: \u201cser consumidor, por definici\u00f3n, nos incluye a todos\u201d.<\/p>\n<p><strong><a href=\"https:\/\/www.asuntoslegales.com.co\/analisis\/emilio-jose-archila-533671\/que-ha-pasado-con-el-pum-2593143\" target=\"_blank\" rel=\"noopener\">*Ac\u00e1 tambi\u00e9n puedes leer el art\u00edculo de asuntos legales.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Bogot\u00e1. 27\/01\/2018. Art\u00edculo escrito por el Dr. Emilio Jos\u00e9 Archila El PUM es la indicaci\u00f3n de la relaci\u00f3n precio-unidad&#8230;<\/p>","protected":false},"author":1,"featured_media":1152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[15],"tags":[51],"class_list":["post-1151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diario-la-republica","tag-asuntos-legales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 ha pasado con el PUM? - Archila Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archilaabogados.com\/en\/2018\/02\/11\/que-ha-pasado-con-el-pum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 ha pasado con el PUM? - Archila Abogados\" \/>\n<meta property=\"og:description\" content=\"Bogot\u00e1. 27\/01\/2018. 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