{"id":1236,"date":"2017-12-22T10:03:23","date_gmt":"2017-12-22T10:03:23","guid":{"rendered":"https:\/\/archilaabogados.com\/?p=982"},"modified":"2022-05-27T05:55:27","modified_gmt":"2022-05-27T05:55:27","slug":"proteccion-del-consumidor-de-gama-alta","status":"publish","type":"post","link":"https:\/\/archilaabogados.com\/en\/2017\/12\/22\/proteccion-del-consumidor-de-gama-alta\/","title":{"rendered":"Protecci\u00f3n del consumidor de \u201cgama alta\u201d"},"content":{"rendered":"<p><strong>Bogot\u00e1. (24\/10\/2016).<\/strong><br \/>\n<strong>Art\u00edculo escrito por el Dr. Emilio Jos\u00e9 Archila.<\/strong><\/p>\n<p>Cuando se estaba redactando la ley de protecci\u00f3n del consumidor, sistem\u00e1ticamente se discuti\u00f3 al interior del Congreso lo relevante que era proteger a los consumidores de bajos recursos y las que se denominaron \u201cpeque\u00f1as causas\u201d de consumo.<\/p>\n<p>En efecto, en los primeros debates del Congreso se dijo lo siguiente: \u201cFrente al proyecto, los diferentes sectores que de manera directa e indirecta toman parte en los procesos sobre protecci\u00f3n al consumidor, consideran que esta iniciativa es una excelente oportunidad para ampliar la oferta de justicia en los asuntos de \u2018peque\u00f1as causas\u2019 que m\u00e1s impactan a la sociedad colombiana, especialmente a los ciudadanos de estratos m\u00e1s bajos, que muchas veces se sienten impotentes ante situaciones injustas [\u2026].\u201d<\/p>\n<p>Y finalizando el tr\u00e1mite legislativo se lee lo siguiente: \u201c\u00bfEl Estatuto del Consumidor qu\u00e9 vigila y qu\u00e9 cubre? Los gastos del diario, cuando una persona va a hacer mercado, cuando una persona compra un electrodom\u00e9stico, cuando una persona compra un veh\u00edculo, cuando una persona toma un servicio como de lavander\u00eda o de cualquier otro, lo va a vigilar esta iniciativa\u201d.<\/p>\n<p>La l\u00f3gica detr\u00e1s de lo discutido en el Congreso es que los ciudadanos de menores recursos est\u00e1n en una mayor situaci\u00f3n de indefensi\u00f3n a la hora de intentar hacer valer sus derechos: no siempre tienen acceso a asesor\u00eda legal, cada compra representa una mayor porci\u00f3n de su patrimonio que la de un \u201crico\u201d y, por lo tanto, se justifica que respecto de ellos, tanto en el texto de la ley como en la aplicaci\u00f3n de la misma, sean esas personas las m\u00e1s favorecidas.<\/p>\n<p>No obstante, la Superintendencia de Industria y Comercio se ha pronunciado en algunos casos (afortunadamente aislados) en las cuales pareciera indicar que los derechos de los \u201cconsumidores ricos\u201d merecen mayor protecci\u00f3n.<\/p>\n<p>A modo de ejemplo, en la sanci\u00f3n impuesta a Ford Motor y Janna Motors (2015) la SIC consider\u00f3 que por la \u201calta gama y precio\u201d de esos veh\u00edculos, la informaci\u00f3n precontractual que se debe entregar a los potenciales compradores debe ser mayor y mejor que la que ser\u00eda exigible respecto de otros bienes de menor gama.<\/p>\n<p>Ya en otras audiencias y casos jurisdiccionales ha indicado que los compradores de veh\u00edculos de \u201calta gama\u201d no tienen por qu\u00e9 soportar ninguna molestia, tal que si primero aparece un ruido en el asiento, y luego aparece otro ruido en el bot\u00f3n de luces de estacionamiento (que implicar\u00eda que son \u201cfallas distintas\u201d), por haber dos ruidos en el carro de \u201calta gama\u201d se cuenta como una falla repetida y el consumidor tiene autom\u00e1ticamente derecho a carro nuevo\u2026 \u00bfeso est\u00e1 en la ley?<\/p>\n<p>No: de acuerdo con la m\u00e1s reciente jurisprudencia del honorable Tribunal Superior de Bogot\u00e1, el rasero legal para juzgar cu\u00e1ndo una falla merece que se profiera orden judicial de cambio del bien o reembolso del dinero, no depende de la \u201cgama\u201d del producto, sino de que se presenten las espec\u00edficas causales previstas en la ley 1480 de 2011 (ver columna en La Rep\u00fablica intitulada \u201cNo toda repetici\u00f3n de falla da lugar a cambio de bien\u201d).<\/p>\n<p>Juzgar con un rasero m\u00e1s gravoso a los empresarios \u201cde alta gama\u201d implica que le est\u00e1n aplicando otra ley, otros supuestos y otras consecuencias.<\/p>\n<p>Confiamos en que esas decisiones queden aisladas y que la ley se aplique igual para todos, sin que los derechos de los que pueden comprar bienes de \u201calta gama\u201d valgan m\u00e1s frente a la justicia.<\/p>\n<p><strong><a href=\"https:\/\/www.asuntoslegales.com.co\/analisis\/emilio-jose-archila-533671\/proteccion-del-consumidor-de-gama-alta-2434056\" target=\"_blank\" rel=\"noopener\">*Ac\u00e1 tambi\u00e9n puedes leer el art\u00edculo en el diario La Rep\u00fablica.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bogot\u00e1. (24\/10\/2016). Art\u00edculo escrito por el Dr. Emilio Jos\u00e9 Archila. Cuando se estaba redactando la ley de protecci\u00f3n del&#8230;<\/p>","protected":false},"author":1,"featured_media":1237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[15],"tags":[51],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diario-la-republica","tag-asuntos-legales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protecci\u00f3n del consumidor de \u201cgama alta\u201d - Archila Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archilaabogados.com\/en\/2017\/12\/22\/proteccion-del-consumidor-de-gama-alta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protecci\u00f3n del consumidor de \u201cgama alta\u201d - Archila Abogados\" \/>\n<meta property=\"og:description\" content=\"Bogot\u00e1. 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