{"id":946,"date":"2021-06-02T05:49:17","date_gmt":"2021-06-02T05:49:17","guid":{"rendered":"https:\/\/archilaabogados.com\/?p=2962"},"modified":"2022-05-27T05:53:52","modified_gmt":"2022-05-27T05:53:52","slug":"llamadas-no-deseadas","status":"publish","type":"post","link":"https:\/\/archilaabogados.com\/en\/2021\/06\/02\/llamadas-no-deseadas\/","title":{"rendered":"Llamadas no deseadas"},"content":{"rendered":"<p><strong>Opini\u00f3n David Toro Ochoa para el portal Asuntos Legales; 1 de junio de 2021.<\/strong><\/p>\n<p>No es una situaci\u00f3n extra\u00f1a aquella de completar formularios de datos personales, con los que una compa\u00f1\u00eda que nos ofrece un producto requiere que la autoricen para el tratamiento de datos personales. No obstante, la normalidad y frecuencia de la situaci\u00f3n anterior, los consumidores suelen recibir llamadas de compa\u00f1\u00edas con las que nunca han tenido ninguna relaci\u00f3n de consumo, en las que el asesor suele referirse con pleno conocimiento directamente a su interlocutor, identific\u00e1ndolo como si lo conociera personalmente. A pesar de la frecuencia con que pueden ocurrir situaciones similares a esta, no ha de normalizarse, pues se trata de un hecho que puede ser sancionable a la luz de la Ley 1581 de 2012.<\/p>\n<p><strong>\u00bfCu\u00e1ndo una comunicaci\u00f3n con un potencial cliente puede infringir la ley?<\/strong><\/p>\n<p>La protecci\u00f3n legal a los datos personales parte, entre otras, del principio de libertad. En ese sentido, desde la recolecci\u00f3n, hasta la supresi\u00f3n, pasando por el uso o circulaci\u00f3n de los datos de las personas naturales, requiere una autorizaci\u00f3n previa e informada de quien es el titular de los datos respectivos.<\/p>\n<p>En desarrollo de ese principio, por el que es obligatorio recaudar esa expresi\u00f3n asertiva del consentimiento de quien es el titular de los datos personales que se est\u00e1n recaudando o usando para una finalidad comercial, el art\u00edculo 17 de la Ley 1581 de 2012 prescribi\u00f3 la obligaci\u00f3n, a cargo de los Responsables del tratamiento de datos -quienes tienen capacidad de decisi\u00f3n sobre la base de datos- de solicitar la autorizaci\u00f3n del titular para el tratamiento de sus datos, previo a informarlo en debida forma sobre la finalidad de la recolecci\u00f3n y sus derechos. As\u00ed mismo, dichos sujetos Responsables del tratamiento est\u00e1n obligados a conservar la informaci\u00f3n recolectada y prevenir su p\u00e9rdida, consulta o uso no autorizado por terceros.<\/p>\n<p>En esa medida, las comunicaciones telef\u00f3nicas que se dirigen a potenciales clientes, en las que se les identifica por su nombre, y que se usan como medio de comercializaci\u00f3n de productos, deben estar basadas en una autorizaci\u00f3n previa, e informada, del titular, so pena de que esa pr\u00e1ctica se considere ilegal.<\/p>\n<p><strong>\u00bfQu\u00e9 puede hacer ante un posible evento de infracci\u00f3n al r\u00e9gimen de datos personales?<\/strong><\/p>\n<p>Si usted considera que ha sido contactado por una compa\u00f1\u00eda, a la que no le ha concedido autorizaci\u00f3n previa e informada para recibir ofrecimientos por v\u00eda telef\u00f3nica de sus productos, recuerde que la Superintendencia de Industria y Comercio es la autoridad encargada de la vigilar y garantizar que se cumplan las disposiciones de la Ley 1581 de 2012, por lo que, en ejercicio de sus funciones de polic\u00eda administrativa, podr\u00e1 imponer sanciones que van desde multas equivalentes a 2.000 salarios m\u00ednimos mensuales legales vigentes, o incluso ordenar la cl\u00e1usula de la operaci\u00f3n de tratamiento de datos, a cargo de quien ha cometido la infracci\u00f3n.<\/p>\n<p>No obstante, antes de presentar una queja ante la Superintendencia debe agotar previamente el mecanismo del reclamo dirigido, por parte del titular de los datos, ante el responsable de los datos personales, o el encargado de su tratamiento en caso de que no se confundan tales calidades en un mismo sujeto, en los t\u00e9rminos del art\u00edculo 15 de la Ley 1581 de 2012.<\/p>\n<p><strong>*Tambi\u00e9n puedes leer la columna en Asuntos Legales dando <a href=\"https:\/\/www.asuntoslegales.com.co\/consultorio\/llamadas-no-deseadas-3178756\" target=\"_blank\" rel=\"noopener\">clic ac\u00e1<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Opini\u00f3n David Toro Ochoa para el portal Asuntos Legales; 1 de junio de 2021. No es una situaci\u00f3n extra\u00f1a&#8230;<\/p>","protected":false},"author":1,"featured_media":862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[15],"tags":[51],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diario-la-republica","tag-asuntos-legales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llamadas no deseadas - Archila Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archilaabogados.com\/en\/2021\/06\/02\/llamadas-no-deseadas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llamadas no deseadas - Archila Abogados\" \/>\n<meta property=\"og:description\" content=\"Opini\u00f3n David Toro Ochoa para el portal Asuntos Legales; 1 de junio de 2021. 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